Consumer Merchandising/Retailing Management.
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
Employment Projection
Employment projection data coming soon.
Related Careers
Marketing Managers
11-2021
Sales Managers
11-2022
Market Research Analysts and Marketing Specialists
13-1161
Farm and Home Management Educators
25-9021
First-Line Supervisors of Retail Sales Workers
41-1011
Frequently Asked Questions
What careers can I pursue with this major?
Use the Related Careers section above to see roles commonly linked to this field of study. Data is based on CIP–SOC crosswalk and BLS occupational data.
Where does salary data come from?
Salary and employment data come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) and Employment Projections.
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