11-2021

Marketing Managers

Role Overview

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Recommended Majors

Consumer Merchandising/Retailing Management. Apparel and Textile Marketing Management. Pharmaceutical Marketing and Management. Marketing/Marketing Management, General. Marketing Research. International Marketing. Digital Marketing. Marketing, Other. Hospitality and Recreation Marketing Operations.

Related Careers

Administrative Services and Facilities Managers Administrative Services Managers Advertising and Promotions Managers Advertising and Promotions Managers Advertising, Marketing, Promotions, Public Relations, and Sales Managers Architectural and Engineering Managers

Salary by State (top paying)

State	Median salary
Massachusetts	$192,480
California	$178,160
Virginia	$177,250
Colorado	$173,390
New Jersey	$173,310
New York	$172,590
Rhode Island	$171,250
Washington	$168,800
District of Columbia	$168,080
Minnesota	$167,250
Georgia	$159,180
Connecticut	$158,410
North Carolina	$156,650
Oregon	$155,640
Illinois	$154,480

Frequently Asked Questions

What is the job outlook for this career?

Projected growth and annual openings are from BLS Employment Projections. Use the sidebar for median salary and growth rate.

How does salary vary by state?

See the Salary by State table above for state-level median wages from OEWS data.

BLS Occupational Employment and Wage Statistics (OEWS), BLS Employment Projections.

Median Annual Salary

$161,030

Projected Growth (10yr)

+6.6%

Avg. annual openings

34.3k

Market Insight

Explore salary and growth data to understand demand and earning potential for this role.