Marketing Research.
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
Employment Projection
Employment projection data coming soon.
Related Careers
Marketing Managers
11-2021
Market Research Analysts and Marketing Specialists
13-1161
Survey Researchers
19-3022
Business Teachers, Postsecondary
25-1011
Frequently Asked Questions
What careers can I pursue with this major?
Use the Related Careers section above to see roles commonly linked to this field of study. Data is based on CIP–SOC crosswalk and BLS occupational data.
Where does salary data come from?
Salary and employment data come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) and Employment Projections.
Linked Careers
4
Explore career paths commonly associated with this major.
Quick Facts
Email Subscription
Stay updated with the latest salary trends in this field.