Marketing/Marketing Management, General.
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
Employment Projection
Employment projection data coming soon.
Related Careers
Advertising and Promotions Managers
11-2011
Marketing Managers
11-2021
Sales Managers
11-2022
Fundraising Managers
11-2033
Fundraisers
13-1131
Market Research Analysts and Marketing Specialists
13-1161
Business Teachers, Postsecondary
25-1011
Frequently Asked Questions
What careers can I pursue with this major?
Use the Related Careers section above to see roles commonly linked to this field of study. Data is based on CIP–SOC crosswalk and BLS occupational data.
Where does salary data come from?
Salary and employment data come from the U.S. Bureau of Labor Statistics (BLS) Occupational Employment and Wage Statistics (OEWS) and Employment Projections.
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