13-1161

Market Research Analysts and Marketing Specialists

Role Overview

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets. Excludes “Web and Digital Interface Designers” (15-1255), “Art Directors” (27-1011), “Graphic Designers” (27-1024), and “Public Relations Specialists” (27-3031).

Recommended Majors

Consumer Merchandising/Retailing Management. Apparel and Textile Marketing Management. Business Analytics. Applied Economics. Marketing/Marketing Management, General. Marketing Research. International Marketing. Digital Marketing. Marketing, Other. Apparel and Accessories Marketing Operations. Tourism and Travel Services Marketing Operations. Tourism Promotion Operations. Vehicle and Vehicle Parts and Accessories Marketing Operations. Business and Personal/Financial Services Marketing Operations. Special Products Marketing Operations. Hospitality and Recreation Marketing Operations.

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Salary by State (top paying)

State	Median salary
Delaware	$98,650
Washington	$94,300
Massachusetts	$93,430
California	$92,770
New York	$91,840
New Jersey	$85,190
District of Columbia	$83,340
Oregon	$82,600
Minnesota	$81,460
Colorado	$80,670
Virginia	$79,840
Rhode Island	$77,630
Florida	$77,490
North Carolina	$77,360
Georgia	$75,490

Frequently Asked Questions

What is the job outlook for this career?

Projected growth and annual openings are from BLS Employment Projections. Use the sidebar for median salary and growth rate.

How does salary vary by state?

See the Salary by State table above for state-level median wages from OEWS data.

BLS Occupational Employment and Wage Statistics (OEWS), BLS Employment Projections.

Median Annual Salary

$76,950

Projected Growth (10yr)

+6.7%

Avg. annual openings

87.2k

Market Insight

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